Post by account_disabled on Dec 20, 2023 2:15:42 GMT -6
The purchase, from people interested in reading introductory blog posts to others who may be interested in more advanced offerings in the funnel, such as case studies and demos. It's a way to maintain some type of contact over time and allow people to interact more with your company. In any case, the main measure that should be analyzed in a newsletter is not the direct metrics of the campaign (opening, clicks, etc.), but the information of who clicked and on which link. This information will allow excellent segmentation by topic of interest, depending on the content on which the Lead clicked and its purchase stage, based on the type of offer they received with that click.
Promotional campaigns Here it is good to keep in mind that “promotional” does not mean Special Data an email announcing promotions and products. The meaning of promotional goes in the sense of “promoting an offer”, whether it is free content or a product. Its great advantage is focus, since it has a single objective and a single option. That said, creating such an email is relatively simple and has enormous potential to deliver the right message to the right person at any purchase stage, if done in an optimized way. And how to make an email in an optimized way? The secret is in the segmentation. In the case of the launch of educational material, for example, it is interesting to know who that content is aimed at.
Examples: Managerial or technical positions; Professionals in the sales, HR or Marketing area; Technology companies or agencies; People who have already shown interest in other content on the same subject; People who converted, or not, in the last 4 months; People who have already shown interest in a certain product; Clients or non-clients. The main point here is to define the audience to which the offer will be sent and carry out the segmentation based on the information that your company has in the Leads base. To get an idea of the result that segmentation brought, below are two real examples of promotional campaign statistics.
Promotional campaigns Here it is good to keep in mind that “promotional” does not mean Special Data an email announcing promotions and products. The meaning of promotional goes in the sense of “promoting an offer”, whether it is free content or a product. Its great advantage is focus, since it has a single objective and a single option. That said, creating such an email is relatively simple and has enormous potential to deliver the right message to the right person at any purchase stage, if done in an optimized way. And how to make an email in an optimized way? The secret is in the segmentation. In the case of the launch of educational material, for example, it is interesting to know who that content is aimed at.
Examples: Managerial or technical positions; Professionals in the sales, HR or Marketing area; Technology companies or agencies; People who have already shown interest in other content on the same subject; People who converted, or not, in the last 4 months; People who have already shown interest in a certain product; Clients or non-clients. The main point here is to define the audience to which the offer will be sent and carry out the segmentation based on the information that your company has in the Leads base. To get an idea of the result that segmentation brought, below are two real examples of promotional campaign statistics.